In recent years, China's C5 petroleum resin industry has developed rapidly, with rapid progress in both production capacity and technology.
Petroleum resin is a newly developed chemical product in recent years. Due to its advantages such as low price, good miscibility, low melting point, water resistance, ethanol resistance, and chemical resistance, petroleum resin plays an important role in different fields.
There is a huge market demand for petroleum resin.
The demand for petroleum resin in China is still very high, and its future development is immeasurable. With the rapid development of downstream industries, the demand for petroleum resin market is also increasing day by day. In the future, with the rapid development of the downstream industry of petroleum resin and the widespread promotion of products in China, the scale of the petroleum resin market is rapidly expanding, and there is broad space for the value-added improvement of the petroleum resin industry.
However, at present, there is a serious phenomenon of product homogenization among domestic petroleum resin enterprises, resulting in an overcapacity of petroleum resin production. Digesting excess production capacity requires smooth product circulation channels. In the information age, internet technology has penetrated into every aspect of people's lives, changing their consumption habits and behavior. The Internet is also profoundly influencing and changing various industries.
The emerging internet technology has made information exchange more open and transparent, and user needs can be fully reflected through channels. Diversified, personalized, and customized consumption demands have made the market for petroleum resin products more extensive and in-depth. The thinking of the internet is user thinking, and enterprises need to consider issues from the perspective of users. In the future, only by designing products and providing services based on the needs of downstream users can they win in the competition. Integration is the trend of the times, and whoever seizes the opportunity to walk ahead can win the opportunity for development.
Internationally, due to limitations in raw materials and technology, some countries with outdated ethylene production capacity are still unable to independently produce petroleum resins and need to rely on a large amount of imports to meet the development needs of their domestic road marking paint and adhesive industries. The main importing countries include emerging economies such as India, Thailand, Malaysia, Indonesia, and Vietnam, accounting for about half of China's petroleum resin exports; In addition, Europe, the United States, Japan and South Korea are also the main export destinations of China's petroleum resin. After the rapid development of shale gas in the United States, ethylene cracking by-products have become lighter, and the production of C5 and C9 cracking raw materials for petroleum resin production has decreased, so importing petroleum resin from China has become an important channel.
Previously, petroleum resin companies had to rely on physical stores for market expansion in order to improve their economic efficiency, but the scope of market expansion was limited due to time and geographical limitations. Centralizing offline customers onto the internet and moving offline transactions online greatly shortens transaction time and reduces transaction costs in the petroleum resin industry. Successfully opened up a new sales channel for the enterprise, greatly expanding the sales scope of the enterprise's products.
Although the world economy is developing slowly, infrastructure construction in emerging economies is essential. It is expected that the development of the petroleum resin industry will continue to show an upward trend in the future, and the total export volume of petroleum resin in China will still reach a new level in 2016.
